Resume — Rakesh Awaradi | Senior UX / Product Designer

Senior UX / Product Designer with 10+ years shipping user-centered digital products across enterprise platforms, e-commerce, and AI-powered tools. At Amazon, lead UX for the GenAI product visualisation platform serving global brands including Nike, Adidas, Ray-Ban, and Coach — owning research, IA, interaction design, and design systems end-to-end. Google UX Design Professional Certificate. Proficient in Figma, design systems, usability research, prototyping, and accessibility (WCAG). Differentiated by a rare blend of UX rigor with deep 3D, AR/VR, and GenAI fluency — useful for next-generation immersive and AI-native product experiences. Recognised with 11 Production Excellence Awards and 2 Leadership Awards at Amazon.

Work Experience

Jul 2020 – Present · Amazon

Senior UX / Product Designer · GenAI Lead

Global e-commerce & technology leader · Bengaluru, India

Owned UX end-to-end for Amazon's GenAI product visualisation platform — user research with creative ops teams, IA, interaction flows, Figma prototypes, and design system components. Outcome: 60%+ reduction in manual creative hours per campaign.
Design system & component library: Established reusable Figma components, tokens, and patterns adopted across the internal creative tooling suite — driving consistency and faster iteration across product squads.
Usability research & iterative design: Ran moderated sessions and heuristic reviews with creative operators; translated insights into prioritised UX backlog and shipped 3 major release cycles.
Cross-functional product partnership: Partnered with PM, Engineering, and Applied Science to scope MVPs for Nike, Adidas, Ray-Ban, Coach, and Kate Spade workflows — defined success metrics and validated against them.
Workflow redesign — 63% efficiency lift: Re-architected the Fast Re-Touch operator workflow; turnaround dropped from 20–30 hrs to 7.5 hrs. SOPs adopted team-wide.
AR/VR experience design: Designed AR/VR virtual showroom interactions — +5% session duration on consumer-facing surfaces.
Accessibility & inclusive design: Applied WCAG guidelines and POUR principles across internal tools; mentored junior designers on accessibility audits.
Recognition: 11 Production Excellence Awards · 2 Leadership Awards · 4 hackathon wins for innovative product concepts.

Oct 2018 – Jun 2020 · MPC (Moving Picture Company)

Visual Designer · 3D LookDev Artist

Oscar-winning global VFX studio · Hollywood film productions

Delivered 50+ production-ready visual assets for major Hollywood films — sharpening visual craft, attention to detail, and high-pressure delivery skills now applied to product design.
Reduced iteration cycles by 30% via streamlined review workflows — early experience in process design and cross-team collaboration.
Collaborated with directors and supervisors to translate creative briefs into shipped visuals on tight timelines.

Sep 2017 – Oct 2018 · Videogyan Studio

Visual Designer

Creative 2D/3D animation studio

Introduced new tooling (Substance Painter) and trained the team — early demonstration of design systems thinking and knowledge transfer, raising overall studio output quality.

Apr 2016 – Sep 2017 · Technicolor Animation & Games

Visual Designer · Games

Global leader in animation, VFX, and gaming · EA Sports projects

EA Sports Madden NFL 18: Contributed to shipped game product — small-team delivery of complete in-game environment within 4 weeks. Hands-on understanding of player-facing experience and real-time performance trade-offs.
Balanced visual fidelity against technical constraints — foundational thinking for product design where UX quality must coexist with engineering limits.

Apr 2015 – Apr 2016 · SV Studio

Visual Designer

Creative studio specialising in regional language films

End-to-end contribution across asset design, compositing (After Effects, Premiere Pro), and cross-team coordination — early grounding in collaborative creative delivery.

0+Years Experience

0%+Workflow Efficiency Gained

0Excellence Awards

0+Global Brands Shipped

✦ Career Journey

Visual Designer
Films & Games

2015

Visual Designer
Hollywood VFX

2018

Product Designer
Amazon

2020

Senior UX /
Product Designer